About me

Udmurt Roots, Global Reach: My IT Entrepreneurship Story

I have 20+ years of experience in the digital industry. I’ve progressed from a 3D visualizer and lead designer at Art. Lebedev Studio to the CEO of my digital-agency Bobaka. Furthermore, I co-founded Aero, Russia's leading e-commerce development company, and currently serve as a partner and production director at Frontbyte, a technology firm. My expertise lies in 3D technologies, digital product development, and advertising campaigns.

The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

Career Start

I was born and raised in Udmurtia, a region I'm incredibly proud of

My journey began in the small village of Dzyakino, home to just over 700 people.

My passion for design ignited during high school. One day, while attending a class, I saw the new computers and knew instantly that I had found my calling. After creating a small game, I successfully passed my computer science exam.

The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

1998-2001

LegalKEY Legal IT Company

Designer

My design career began in 1998. I landed my first freelance gig at the Fido conference, having responded to an ad from a New York-based law firm LegalKEY. Its team was seeking a Flash designer to craft a website. I delivered the site and subsequently worked on numerous other projects for the company. Through this job, I gained invaluable experience of remote work long before it became a trend.

1999-2001

Glazov.Net Internet provider

Designer

I joined the team of Internet promotion pioneers in the city of Glazov. Created a website and logo for the Glazov.net project, and experimented with graphics.

2001-2005

Art. Lebedev Studio

Lead designer and 3D visualizer

As the studio's first employee of the industrial design department, I specialized in 3D visualization. Contributed to the studio’s iconic projects, including the Optimus keyboard, Samsung Sweetheart microwave oven, and Lavatrix washing machine. Most notably, I invented the Ridibundus, a studio bestseller that was showcased at the Museum of Modern Art in NYC.

Aero

2005-2013

2005-2013

Aero Digital Agency

Co-founder and creative director

I co-founded Aero with my Art. Lebedev Studio colleague, Vladimir Sinelnikov. Starting as a two-person operation, we handled everything from public relations and marketing to recruiting and motivating our team. Successful projects for major clients like Condé Nast, Japan Tobacco Int., Gazprom, Ingosstrakh, STS, and Ural Airlines solidified Aero's reputation. Today, it is a leading brand in e-commerce solutions in Russia.

Bobaka

2013 to present

2013 to present

Bobaka Kids Marketing Agency

CEO

In 2011, Aero and Melnitsa Animation Studio partnered to create a digital project for The Barkers animated series. I left Aero in 2013 to found Bobaka, a children's marketing agency, to oversee this project. By 2015, Bobaka had expanded its portfolio to include Moonzy. The agency has collaborated with renowned brands like Wargaming, Unilever, and the Moscow Museum of Modern Art. Bobaka's flagship product, Green Riding Hood, is an interactive book promoting healthy living. It has garnered over 5 million downloads globally and received numerous accolades, including the iPad App of the Year award in Russia.

Frontbyte

2017 to present

2017 to present

Frontbyte IT-company

Partner and CPO

Following a business meeting with Robert Kristiansen, the CEO of Frontbyte AS in Norway, in 2016, I assembled and led a team of UX/UI specialists to conceptualize digital sports products. We developed BirdieEyes, an augmented reality golf platform, and UpSport, a platform for sports clubs and coaches. Additionally, I contributed to the UX/UI design and video production for the Straboo project, a service offered by iHealth.

In 2017, I accepted a partnership proposal from Frontbyte AS and established its Minsk division from the ground up. I recruited a core team, implemented production processes, developed corporate standards, and positioned the company for admission to the Belarusian Hi-Tech Park.

More

I have taught courses on three-dimensional visualization at the British Higher School of Art and Design;

Also taught creative process management at interactive communication development trainings;

Gave lectures on trends in design and engineering at Netology;

Participated as a guest speaker and panel moderator in multiple industry conferences, including 404Fest, Design Weekend, Kids Marketing, Tagline, and CMS Magazine.


Competences

I combine design and management to achieve goals

3D Graphics

3D Modeling
Texturing, Lighting and Rendering
Product Visualization
Creating animations

Design and creativity

Visual styles and concept development
UX/UI design
Industrial design
Trend-watching and idea generation

Marketing

Creating advertising campaigns
SMM and content marketing
Market analysis and target audience
Project management

Management

Strategic Thinking
Estimation and Budgeting
Product Management
Staff Hiring
Financial Planning
Leadership and Team Management

My values

Bold decisions lead to outstanding outcomes

Going above and beyond

I strive to do my best, exceed expectations, and deliver more than promised.

Honesty is paramount

I believe in the power of a handshake and always follow through on my obligations.

Winning takes effort

Every victory is earned through hard work, bravery, and dedication.

Teamwork is dream work

I create a collaborative, team-oriented atmosphere where cooperation and teamwork are critical to success.

Client-centric approach

I don’t work with brands, I work with people. I believe in human interaction and communication.

Striving for excellence

I continually seek ways to surpass previous achievements.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

Readiness

My team and I are always eager to tackle new projects and challenges.

We are ready to connect at any time and in any place to help solve any digital tasks.