Year

2010

Client

Ingosstrakh

Promo Booklet for Ingosstrakh

From pictograms to memorable characters

A long-term partnership with Ingosstrakh, a large insurance company, enabled Aero to execute a wide range of projects, including advertising layouts, campaigns, internet initiatives, presentations, videos, photo shoots, and more.

For one of these projects, we were tasked with designing and illustrating an advertising brochure focused on Ingosstrakh's insurance services.

We decided to center the design concept around pictograms that represented the company’s various insurance programs, transforming them into characters that would serve as the main visual elements of the booklet.

Our team developed initial character sketches, with a specialized character designer Anton Bugaev helping us finalize the images and poses. I was responsible for art direction, lighting, texturing, and visualization.