A cartoon-loving community
In 2011, the animation studio Melnitsa launched a new animated series called The Barkers. To support the launch and engage the audience, the studio partnered with Aero to create a digital project that would reach key online segments.
We focused on developing a comprehensive website that went beyond simply promoting the cartoon series. The website offered a variety of content, including new episodes, mini-games, downloadable materials, and interactive rooms featuring the main characters. A multiplayer game called Football Tournament allowed users to create and customize their characters and compete with other Barkers fans from around the world. Moderators monitored the online community 24/7 to ensure a safe and positive environment for children.